Last week I managed to put some distance between myself and the daily politics and focused more on love (Philia mostly :)) . It did me good.
Work has been busy, but I finally finished one of the online courses that I had been taking on Gender Equality. After I’d signed up for the UDP’s class, I came across another one given by UN Women to train UN staff. I am thrilled to see that it is free and available for everyone.
One of the themes in the course has been “Gender mainstreaming”. It is not a common terminology that we use in the business world, but I am up for changing it. Gender mainstreaming is a strategy for building gender equality and women’s empowerment into the work we do. The word “Mainstreaming” is not an end in itself but a strategy, approach, or means to achieve the goal of gender equality. It involves both ensuring there is a critical mass of women as participants and beneficiaries, while also evaluating from the outset how different policies, activities, resource allocation, etc. will affect or take into account the needs of women, men, boys and girls.
I have a good example of gender mainstreaming for you that I stumbled upon last week.
Diesel launched a new ad campaign on 14th February titled “Make love not walls.”
The campaign is about love, acceptance, togetherness, resisting the hate and fighting against it by breaking the walls. These are all the feelings that we have been longing for seeing all around the world in these sad days. The campaign is a creative reaction to those who try to build walls between countries, cultures and people.
Check this lovely short film out:
And here I am again with my weekly discoveries:
Movie – Dear Zindagi
Dear Zindagi is a Bollywood film with a young female protagonist (a cinematographer) craving for perfect life and love.
TV Series- Peaky Blinders
This is not a new TV Series by the way. The story takes place in Birmingham, England after the WWI and centres a gangster family.
Book: Culture Code
If you are a bookworm like myself, and can’t deal with the financial burden of buying so many books, I could suggest you try these services. They send you daily emails of books in sale according to your preferences of the genre.I came across Culture Code on one of these newsletters.
Camaraderie- mutual trust and friendship among people who spend a lot of time to