To be honest, I have always wanted be an artistic type of person.
I have many friends in arts and design circles but unfortunately it was pretty late for me to discover the potential in me …
Now technology enables us all to be great artists; be it photographer, designer or writer …
I remember me and my friends uploading caricatures, photos, drawings and so on to our DeviantArt pages like 10 years ago, even if all of them sucked. No matter what, we felt pretty cool then…
Although I couldn’t become an artist in the end, at least I earned the privilege to be able to evaulate and appreciate art thanks to my beloved friends and colleagues. As a communicator, I think what really matters from now on is to be able to provide the information to my audience -sometimes only to a client, or to the media-, in a minimal and artistic form as it can be. Therefore when I first encountered the term “infogram” , I was amazed with the idea. It was simple, it was cool, it had art in it and it gave the message directly to the target audience.
For those who had no idea about what a Gifographic means, it is the animated version of infographics via GIF images.
Please dont blame me of being out dated. Because on the post it says that gifographics have been used in the market for a couple of years.
Gifographics might replace infographics soon, as they attract more attention than the infographics. They create better brand impression and the viewer spend more time exploring it .
However, it seems this inovative version of the infographics hasn’t appealed the marketing and communication industry yet. It is probably because it is more costly than infographics, it takes more time to upload and people think it is harder to design and produce.
In Turkey there are really good experts in infograms, I can give the name of Tarık Yılmaz for instance- Turkish journalist covering economy news. On his website Manşet At, he has a special section for infograms and they are pretty good. But I havent come across gifographics at least in Turkish market.
It is quite certain that we will see a more innovative and updated version of these visual content in the upcoming years. And they also won’t be last last. What matters here is that we, marketing and communication people, should be able to adapt ourselves to the new trends and think about providing information to our audience in a better and more appealing package without losing the main message.