Most communication crises occur as a result of lack of communication or miscommunication between related parties/stakeholders.
Here is my story for today :
We have been providing PR services for a couple months to a client which works on franchise system in Turkey. As we are part of the global PR team of this client, our main contact persons are based in abroad . However, all the franchisees they have here are for sure Turkish and they all have local PR agencies in Turkey too. For us, this system unfortunately results in dealing with different PR agencies that each franchisee works with . In reality it is not possible to sustain the coordination between all these agencies.
So what we experience now is that, when we share a press release on a certain project of this client in trade media, on the very same day we come across another press release of a franchisee . And when we try to follow up with the media afterwards, of course the journalists get confused . So do we. It is just because we do not have a common PR plan or strategy and we are not able to see what each franchisee will do in the upcoming days.
I believe the problem could be solved at the very beginning of the negotiations between the global brand and franchisee by agreeing on working with one PR company selected by consensus of both parties.